Memorable AI Raises $2.75 Million With A New Take On Creative Testing
For years, walled gardens made it practically impossible to build alternative advertising analytics or launch creative testing startups. What analytics startup could out-engineer Google or charge less...
View ArticleNot All Automated Ad Products Are Alike
Google’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket, but they’re different animals. And despite certain benefits, advertisers aren’t in love with all that these two...
View ArticleHow Bayer Is Using Creative Analytics To Cure Its Data Divide
Although thought leaders love to pontificate about the convergence of media and creative on stage at industry conferences, media and creative teams at most brands operate as if they’re allergic to each...
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